A start-up weight loss company has developed an online newsletter that highlights current health-related topics and details the company's weight loss products. The company sends an e-mail to potential customers with the first issue of the newsletter, along with a link for users to sign up to continue receiving the newsletter on a monthly basis. The company sets a goal that 45 percent of the people who receive the e-mail will sign up for future newsletters. What Google Analytics metric would be able to track whether the company has reached its goal?
A) real-time
B) acquisition
C) behavior
D) audience
E) conversions

Question

Quizplus · Accepted Answer

Google Analytics allows users to set goals and objectives. The conversions metric monitors web conversions, like signing up for an e-mail newsletter or completing a purchase.

A Start-Up Weight Loss Company Has Developed an Online Newsletter