In terms of how they serve businesses, digital media forums
A) only collect negative consumer-generated content about firms.
B) allow businesses to closely monitor what their customers are saying.
C) do not allow businesses to communicate with consumers to address problems or complaints.
D) only collect positive consumer-generated content about firms.
E) make communication between firms and consumers more difficult than through traditional communication channels.

Question

Quizplus · Accepted Answer

While consumer-generated content about a firm can be either positive or negative, digital media forums do allow businesses to closely monitor what their customers are saying. In the case of negative feedback, businesses can communicate with consumers to address problems and complaints much more easily than through traditional communication channels.

In Terms of How They Serve Businesses, Digital Media Forums