Before buying a new mountain bike, Farouk goes to several stores and searches online to compare competitive products in terms of price, features, quality, and style. In this scenario, the mountain bike is an example of a ________ product.

Question

Quizplus · Accepted Answer

In this scenario, the mountain bike is an example of a shopping product. Shopping products are purchased after the consumer has compared competitive products and "shopped around."
Price, product features, quality, style, service, and image all influence the decision to buy these products.

Before Buying a New Mountain Bike, Farouk Goes to Several