Derek and Julia are going to see their favorite rock band at a concert. The concert is an example of a ________ product.

Question

Quizplus · Accepted Answer

Rock concerts are an example of specialty products. Specialty products such as motorcycles, designer clothing, art, and rock concerts require a great amount of research and shopping effort. Consumers know what they want and go out of their way to find it; they are not willing to accept a substitute.

Derek and Julia Are Going to See Their Favorite Rock