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What Is Important for Marketers to Know Regarding a Product's

Question 19

Multiple Choice

What is important for marketers to know regarding a product's progression through the product life cycle?


A) Some products that have moved to the maturity stage or to the decline stage can still rebound through redesign or new uses for the product.
B) The product stages always go one way, and a product's progression through the stages cannot be reversed.
C) Even when products start to decline and new products are introduced to take their place, it can be detrimental to a company's business to phase out any of its products.
D) The only stage in which the product profits is the introductory stage.
E) It is not unusual for technology products to go slowly through the life cycle because these products maintain traction longer than other types of products.

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