Key Builders, an architectural firm, uses an old-fashioned key as a distinctive design that is part of its brand. This key is an example of a
A) generic brand.
B) private distributor brand.
C) trademark.
D) brand mark.
E) manufacturer brand.

Question

Quizplus · Accepted Answer

In this scenario, the key is an example of a brand mark, which is a part of the brand that is a distinctive design. Other examples include the silver star on the hood of a Mercedes and McDonald's golden arches logo.

Key Builders, an Architectural Firm, Uses an Old-Fashioned Key as a Distinctive