Since business customers like to communicate directly with the producers of their products to gain the technical assistance and personal assurances that only the producer can offer, more than half of all business products are sold through
A) wholesaling intermediaries.
B) retailers.
C) industrial distributors.
D) direct marketing channels.
E) manufacturer's agents.

Question

Quizplus · Accepted Answer

In contrast to consumer goods, more than half of all business products, especially expensive equipment or technically complex products, are sold through direct marketing channels. Business customers like to communicate directly with producers of such products to gain the technical assistance and personal assurances that only the producer can offer.

Since Business Customers Like to Communicate Directly with the Producers