Pete's Popcorn tries to make its popcorn available at all locations where a consumer might desire to purchase it, including grocery stores, gas stations, office vending machines, and transportation hubs. Thus, Pete's Popcorn is distributing its popcorn
A) selectively.
B) intensively.
C) weakly.
D) exclusively.
E) sporadically.

Question

Quizplus · Accepted Answer

In this scenario, Pete's Popcorn is distributing its popcorn intensively. Because availability is important to purchasers of convenience products such as toothpaste, yogurt, candy, beverages, and popcorn, a nearby location with a minimum of time spent searching and waiting in line is most important to the consumer. To saturate markets intensively, wholesalers and many varied retailers try to make the product available at every location where a consumer might desire to purchase it.

Pete's Popcorn Tries to Make Its Popcorn Available at All