To maintain customer satisfaction in selling its luxury cars, Upscale Motors provides salesperson assistance, technical advice, warranties, and repair services. Most of its customers buy these cars after shopping and comparing price, quality, and style. Upscale Motors uses ________ distribution.

Question

Quizplus · Accepted Answer

In this scenario, Upscale Motors uses selective distribution, which is used most often for products that consumers buy only after shopping and comparing price, quality, and style. Many products sold on a selective basis require salesperson assistance, technical advice, warranties, or repair service to maintain consumer satisfaction.

To Maintain Customer Satisfaction in Selling Its Luxury Cars, Upscale