Daphne works for a pharmaceutical company. Her company sends her to medical conferences several times a year, so she can talk to professionals in the medical field and identify potential buyers of her company's products. What step in the personal selling process does this scenario best describe?

Question

Quizplus · Accepted Answer

This scenario best describes prospecting, which is associated with identifying potential buyers of a product. It is the first step of personal selling process. The other steps include approaching, presenting, handling objections, closing, and following up.

Daphne Works for a Pharmaceutical Company