A difference between advertising and publicity is that advertising
A) is informative, while publicity is persuasive and informative.
B) provides specific information to persuade a person to act, while publicity seldom calls for action.
C) is carried by mass media for the general public interest, while publicity is paid for by a firm.
D) appears in the mass media once, while publicity can be repeated several times.
E) describes what a firm is doing, while publicity is designed to have an immediate impact.

Question

Quizplus · Accepted Answer

Although advertising and publicity are both carried by the mass media, they differ in several major ways. Advertising messages tend to be informative, persuasive, or both; publicity is mainly informative. Advertising is designed to have an immediate impact or to provide specific information to persuade a person to act; publicity describes what a firm is doing, what products it is launching, or other newsworthy information, but seldom calls for action. When advertising is used, the organization must pay for media time, while the mass media willingly carry publicity because they believe it has general public interest. Advertising can be repeated several times, while most publicity appears in the mass media once and is not repeated.

A Difference Between Advertising and Publicity Is That Advertising