To promote its new computer, Data Strategies seeks out trendsetters in communities and gets them to "talk up" the computer to their friends, family, co-workers, and others. By doing this, Data Strategies is trying to create a trend or acceptance of its product. This is called
A) a publicity stunt.
B) rumor publicity.
C) guerilla advertising.
D) buzz marketing.
E) sales promotion.

Question

Quizplus · Accepted Answer

In this scenario, Data Strategies is using buzz marketing, in which marketers attempt to create a trend or acceptance of a product. Companies seek out trendsetters in communities and get them to "talk up"
a brand to their friends, family, co-workers, and others.

To Promote Its New Computer, Data Strategies Seeks Out Trendsetters