Christina is a saddle fitter for Horsing Around, a company that makes riding saddles. Christina gives a prominent stable owner, Nick, a large discount on one of her company's custom saddles in the hope that Nick will recommend Horsing Around to his clients. This is an example of a(n) ________ strategy.

Question

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When Christina gives Nick a large discount on one of her company's custom saddles in the hopes that Nick will recommend Horsing Around to her clients, Christina is using a push strategy. This type of strategy attempts to motivate intermediaries to push the product down to their customers.

Christina Is a Saddle Fitter for Horsing Around, a Company