Olga is shopping for a new laptop computer. All the computer brands offer laptops with standard screens and keyboards, but each brand offers different software packages, memory amounts, processor speeds, hard drive sizes, and operating systems. Olga notices that the price of laptops varies depending on the features they include. In order to choose the best laptop computer for her, Olga will most likely
A) buy whichever laptop is currently on sale and hope for the best.
B) buy whichever laptop the salesclerk at the store recommends, regardless of features and price.
C) follow the recommendations of the computer technician at work, regardless of features and price.
D) judge which type of laptop is best for her based on the commercials she sees on television.
E) judge which type of laptop offers her the best value according to the benefits she wants and her ability to pay for those benefits.

Question

Quizplus · Accepted Answer

Value is a customer's subjective assessment of benefits relative to costs in determining the worth of a product (customer value = customer benefits - customer costs). In order to choose the best laptop for her, Olga will most likely judge which type of laptop offers her the best value according to the benefits she desires and her willingness and ability to pay for the costs associated with those benefits.

Olga Is Shopping for a New Laptop Computer