Which orientation in the evolution of the marketing concept was characterized by the supply of manufactured goods catching up with and then exceeding demand, leading businesspeople to realize they would have to promote their products to get buyers to desire them?
A) production
B) trade
C) sales
D) market
E) demand

Question

Quizplus · Accepted Answer

During the sales orientation, the supply of manufactured goods caught up with and then exceeded demand, which made businesspeople realize they would have to "sell"
products to buyers. Those who adopted the sales orientation perspective believed the most important marketing activities were personal selling and advertising.

Which Orientation in the Evolution of the Marketing Concept Was