Because it provides a way for businesses to personalize customer relationships, ________ is a major element of any strategy to develop and manage long-term customer relationships.
A) advertising
B) Internet selling
C) negotiation
D) mass production
E) communication

Question

Quizplus · Accepted Answer

Communication remains a major element of any strategy to develop and manage long-term customer relationships. By providing multiple points of interactions with customers, such as websites, telephone, fax, e-mail, and personal contact, companies can personalize customer relationships.

Because It Provides a Way for Businesses to Personalize Customer