Kellen wants to start a new copyediting business. He identifies his target market as publishing companies that outsource their copyediting projects. Now that he has identified his target market, what must he do next?
A) hire talented copyeditors
B) pursue contracts with publishing companies
C) implement the marketing concept
D) rent an office to house his business
E) develop an appropriate marketing mix

Question

Quizplus · Accepted Answer

After identifying his target market, Kellen should develop an appropriate marketing mix to satisfy that target market. The marketing mix refers to four marketing activities-product, price, distribution, and promotion-that the firm can control to achieve specific goals within a dynamic marketing environment.

Kellen Wants to Start a New Copyediting Business