Precision Movement Inc. is a company that markets its products-luxury wristwatches-exclusively to high-income individuals and celebrities. Thus, high-income individuals and celebrities are most likely Precision Movement Inc.'s
A) total market.
B) control group.
C) reference group.
D) target market.
E) secondary market.

Question

Quizplus · Accepted Answer

High-income individuals and celebrities are Precision Movement Inc.'s target market because this is the specific group of consumers on which this company focuses its marketing efforts.