What is a challenge marketers in the United States will face in the future?
A) effectively addressing an increasingly racially diverse population
B) effectively addressing the decline in women as a market segment
C) developing products to reach the growing white male population
D) focusing their efforts on the total market, rather than specific target markets
E) effectively dealing with the decline of minority groups' buying power

Question

Quizplus · Accepted Answer

One of the challenges for marketers in the future will be to effectively address an increasingly racially diverse United States. In future decades, the purchasing power of minority market segments is set to grow by leaps and bounds. Companies will have to learn how to most effectively reach these growing segments.

What Is a Challenge Marketers in the United States Will