An automobile company manufactures different cars for different market segments. It markets its SUVs for customers who live in the mountains, sedans for customers in the coastal plains, and smaller hatchback cars for those in big cities. In this scenario, the company is primarily using ________ variables of market segmentation.
A) demographic
B) psychographic
C) geographic
D) behavioristic
E) ethnographic

Question

Quizplus · Accepted Answer

In this scenario, the company is primarily using geographic variables of market segmentation. Geographic segmentation is on the basis of climate, terrain, natural resources, population density, or subcultural values. These influence consumer needs and product usage.

An Automobile Company Manufactures Different Cars for Different Market Segments