A skin care company develops face creams for different generations of customers-an acne treatment cream for adolescents and a wrinkle-reducing cream for older people. These face creams were developed on the basis of ________ segmentation.
A) psychographic
B) demographic
C) behavioristic
D) geographic
E) class

Question

Quizplus · Accepted Answer

These face creams have been developed on the basis of demographic segmentation, specifically age. Demographic market segmentation is based on age, sex, race, ethnicity, income, education, occupation, family size, religion, or social class. These characteristics are often closely related to customers' product needs and purchasing behavior, and they can be readily measured.

A Skin Care Company Develops Face Creams for Different Generations