Guilt-Free Sweets is a bakery that produces all gluten-free baked goods to target customers who have trouble digesting gluten but still want to be able to enjoy tasty treats. What type of segmentation is this company using?

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Guilt-Free Sweets is using benefit segmentation, which is a type of behavioristic segmentation. Another example of this is low-fat, low-carb food products, which target people who desire the benefits of a healthier diet.

Guilt-Free Sweets Is a Bakery That Produces All Gluten-Free Baked