Strength and Fitness Gym provides its clients with personal training sessions, small group exercise classes, fitness machines and weights to use, and a separate kids' gym with day care specialists, so members can bring their children to the gym with them. These items are most closely associated with the ________ aspect of the marketing mix.

Question

Quizplus · Accepted Answer

The services Strength and Fitness Gym offers are its products. Products can be goods, services, ideas, or some combination of these items. They are a complex mix of tangible and intangible attributes that provide satisfaction and benefits.

Strength and Fitness Gym Provides Its Clients with Personal Training