Frontline Industries annually rewards the top ten employees, in terms of goal achievement, with a trip to Hawaii. What effect will Frontline Industries' action most likely have on employee behavior?

Question

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Frontline Industries is using the behavior modification strategy to motivate its employees. The concept of behavior modification was developed by psychologist B. F. Skinner. Skinner found that behavior that is rewarded will tend to be repeated, while behavior that is punished will tend to be eliminated. Thus, employees who know that they may receive a trip to the Caribbean for achieving the company's goals may be more motivated to work harder to achieve these goals.

Frontline Industries Annually Rewards the Top Ten Employees, in Terms