Chip Owns a Scuba Shop in Australia

Chip owns a scuba shop in Australia. His business is doing well, catering to local divers and tourists who want to learn to dive. He has developed a strong organizational culture, a good marketing plan, and a coherent business strategy. What serves as the foundation for developing these strengths?

A) a financial plan that takes into account both current and future needs
B) a mission statement that delivers a clear answer to the five basic questions
C) an elaborate set of business goals
D) a set of clear and measurable objectives
E) a target to be achieved