All of the following are examples of multinational strategy EXCEPT
A) in Vietnam, McDonald's offered its traditional menu items as well as McPork sandwiches targeted toward Vietnam consumers.
B) soap and detergent manufacturers have adapted their products to local water conditions, washing equipment, and washing habits.
C) Colgate-Palmolive Co. has developed an inexpensive, plastic, hand-powered washing machine for households without electricity.
D) American clothing companies use social media sites to connect with global customers.
E) companies have modified their advertising to adapt to language and cultural differences.

Question

Quizplus · Accepted Answer

Multinational strategy involves customizing products, promotions, and distribution according to cultural, technological, regional, and national differences. McDonald's McPork sandwiches; soap and detergent manufacturers' products catered to local conditions, equipment, and habits; Colgate-Palmolive Company's inexpensive, plastic, hand-powered washing machines; and advertising modified for language and cultural differences are all examples of multinational strategy.

All of the Following Are Examples of Multinational Strategy EXCEPT