More and more companies are moving from the multinational strategy to a global strategy that involves ________ products.
A) customizing
B) standardizing
C) promoting
D) normalizing
E) generalizing

Question

Quizplus · Accepted Answer

More and more companies are moving from the multinational strategy to a global strategy (globalization), which involves standardizing products (and, as much as possible, their promotion and distribution) for the whole world, as if it were a single entity. Examples of globalized products are American clothing, movies, music, and cosmetics.

More and More Companies Are Moving from the Multinational Strategy