Gillette uses its propriety product and process technology to develop superior razor products, which the company further differentiates through a distinctive, aggressively advertised brand image.

Question

Quizplus · Accepted Answer

Gillette indeed uses proprietary product and process technology to innovate and create superior razor products. The company then differentiates these products in the market through a unique and aggressively advertised brand image, which helps in maintaining its competitive edge and market leadership.

Gillette Uses Its Propriety Product and Process Technology to Develop