Under a licensing strategy, the licensor must be concerned about making major capital investments abroad or becoming involved in the daily production, technical, marketing, or management details of the international operation.

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In a licensing strategy, the licensor grants the rights to use intellectual property or produce a company's product to a licensee abroad, typically without the need to make major capital investments or become involved in the daily operations abroad.

Under a Licensing Strategy, the Licensor Must Be Concerned About