A franchising strategy involves a parent organization (the franchiser) granting other companies or individuals (franchisees) the right to use its trademarked name and to produce and sell its goods or services.

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Franchising is a business strategy where the franchiser (the parent organization) allows franchisees (other companies or individuals) to use its trademark and business model to sell goods or services under the franchiser's brand name.

A Franchising Strategy Involves a Parent Organization (The Franchiser) Granting