Let's assume Domino's Pizza threatened to bake its own bread, grow its own tomatoes, and raise its own hogs (as a source for sausage and pepperoni) to get lower prices and better quality for its inputs. This would represent __________ integration.
A) forward
B) backward
C) vertical
D) horizontal

Question

Quizplus · Accepted Answer

Backward integration occurs when a company takes control of its supply chain by producing its own inputs, such as raw materials, to reduce costs and improve quality.

Let's Assume Domino's Pizza Threatened to Bake Its Own Bread