Juan Salazar is one of many small Colombian farmers who sell their coffee beans to Folgers. In trying to get a higher price for his crop, Salazar is most impacted by which competitive force?
A) threat of new competitors
B) supplier bargaining power
C) customer bargaining power
D) threat of substitute goods or services

Question

Quizplus · Accepted Answer

Customer bargaining power is the competitive force most impacting Salazar, as Folgers, being a large buyer, has significant leverage in negotiating prices with small farmers like him.

Juan Salazar Is One of Many Small Colombian Farmers Who