First National Bank encourages its branch managers to participate in voluntary community associations, such as the Chamber of Commerce or United Way, that might solidify its reputation as well as bring in new customers. The bank is using the __________ strategy.
A) negotiation
B) representation
C) lobbying
D) socialization

Question

Quizplus · Accepted Answer

The bank is using the representation strategy by having its branch managers participate in community associations to enhance its reputation and attract new customers. This involves representing the bank in various community activities and organizations.

First National Bank Encourages Its Branch Managers to Participate in Voluntary