Procter & Gamble decided to change the name of their product in Germany to the more common global name. Local customers no longer recognized a product that had previously been familiar, resulting in lost sales volume. This would be considered a serious ____________ mistake.
A) communication
B) self-management
C) multicultural
D) strategic action

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The Answer of Procter & Gamble decided to change the name of their product in Germany to the more common global name. Local customers no longer recognized a product that had previously been familiar, resulting in lost sales volume. This would be considered a serious ____________ mistake.
A) communication
B) self-management
C) multicultural
D) strategic action

Procter & Gamble Decided to Change the Name of Their