Davis Watson has been assigned to a potentially large volume seasonal rental customer who brings a crew from Mexico every year. The reason previous salesmen have failed to get the order is most likely related to __________.
A) integrity and ethical conduct
B) understanding the industry
C) lack of strategic planning
D) cultural knowledge & understanding

Question

Quizplus · Accepted Answer

The previous salesmen likely failed to secure the order due to a lack of cultural knowledge and understanding, which is crucial when dealing with a crew from a different cultural background, such as Mexico.

Davis Watson Has Been Assigned to a Potentially Large Volume