Question 1

Successful e-business entrepreneurs develop imaginative ways of exploiting the_______________in order to market products and services to new customers.

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Question 2

The rapid spread of information about products and services by electronic word of mouth is sometimes called_______________marketing.

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Question 3

E-business ideas that do not continue to function well when under the pressure of unexpected business growth lack_______________.

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Question 4

The C2C_______________marketplace provides a good example how low-cost technologies can make it easy for many new e-businesses to enter an online marketplace and become competitive.

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Question 5

The very successful real-world e-business that exploited low-cost technologies, first-mover advantage, and name identification to become the leader in the C2C auction marketplace is_______________.

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Question 6

The e-business marketspace is characterized by_______________and the need to make business decisions quickly.

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Question 7

_______________is an example of a pure play e-retailer with a strong adaptability to change as illustrated by its ability to modify its business model when necessary and expanded its product offerings to satisfy changes in the marketplace.

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Question 8

Ticketmaster, Wal-Mart, and Costco are examples of existing brick-and-mortar businesses that successfully revamped their business model to add a(n)_______________component.

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Question 9

The_______________enables companies to get their name and products or services in front of more potential customers than ever before.

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Question 10

Market conditions, execution, and_______________all play an important role in exploiting the Internet and the Web to expand the market for an e-business's products or services.

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Question 11

Simply publishing a_______________is no guarantee that a company will successfully exploit the communication power of the Internet and Web to expand the market for its products and services.

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Question 12

Changing_______________conditions may impact how well a business will be able to execute its e-business idea.

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Question 13

One of the biggest benefits of doing business online is the potential to reduce operating_______________.

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Question 14

Discuss five entrepreneurial traits or abilities that are common to individuals who successfully start, operate, and grow their own businesses.

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Question 15

Describe the five stages of the entrepreneurial process.

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Question 16

Discuss the three major reasons for the growth of C2C e-business auction sites.

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Question 17

Describe how existing businesses or new e-businesses can exploit the inherent advantages of doing business online and give examples of real-world businesses that have successfully done so.

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Quiz 2: Defining Your E-Business Idea