E-businesses who combine traditional mail-order business with an online store are sometimes called:
A) pure-play e-retailers
B) virtual merchants
C) brick-and-mortar companies
D) catalog merchants

Question

Quizplus · Accepted Answer

Catalog merchants refer to businesses that offer products through catalogs and have integrated online stores to complement their traditional mail-order operations. This combination allows them to reach a wider audience by leveraging both offline and online sales channels.

E-Businesses Who Combine Traditional Mail-Order Business with an Online Store