A type of B2B e-business that brings multiple buyers and sellers together in a virtual marketplace is a:
A) pure-play e-retailer
B) B2B exchange
C) brick-and-mortar company
D) vertical market

Question

Quizplus · Accepted Answer

B2B exchanges are online platforms that facilitate transactions between businesses, acting as a virtual marketplace where multiple buyers and sellers can come together to conduct business. This contrasts with pure-play e-retailers, which sell directly to consumers, and brick-and-mortar companies, which operate in physical locations. Vertical markets focus on a specific industry or sector, but not necessarily in a marketplace format.

A Type of B2B E-Business That Brings Multiple Buyers and Sellers