A company's main decision with regard to its international communications strategy is between a push strategy and a pull strategy. A pull strategy emphasises:

Name: A company's main decision with regard to its international communications strategy is between a push strategy and a pull strategy. A pull strategy emphasises:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A pull strategy emphasizes mass media advertising to communicate the message to create consumer demand, which in turn "pulls" the product through the distribution channels.

A Company's Main Decision with Regard to Its International Communications