McDonald's is often thought of as the quintessential example of a firm that sells the same basic standardised product worldwide. In reality it varies important aspects of its marketing mix as well as its distribution strategy. An example of this is:

Question

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McDonald's adapts the location of its restaurants to suit local market conditions and consumer preferences, which is a key aspect of its distribution strategy.

McDonald's Is Often Thought of as the Quintessential Example of a Firm