Lazybones, an innovative Australian sleepwear and bed-linen company, uses the internet to market and sell both nationally and internationally, thereby _____________ the ____________ length.

Question

Quizplus · Accepted Answer

Lazybones uses the internet to market and sell its products, which shortens the channel length by eliminating or reducing the number of intermediaries between the producer and the consumer.

Lazybones, an Innovative Australian Sleepwear and Bed-Linen Company, Uses the Internet