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Procter & Gamble Was Able to Overcome a Tradition of Exclusivity

Question 26

Multiple Choice

Procter & Gamble was able to overcome a tradition of exclusivity and break in to the difficult Japanese market for which two reasons?


A) Japanese products are not viewed by national customers as sufficient, resulting in the demand for more Western products, and cultural changes have been brought on by globalisation.
B) The internet has made traditional distribution channels redundant, and relaxed trade laws have opened up channels for international organisations.
C) Japanese consumers are tech-savvy and demand rapid innovation, enabling new products to enter distribution channels, and demand is outstripping supply in the local market.
D) After a long period of lacklustre economic performance, retailers are more willing to violate old norms of exclusivity, and P&G has been in Japan long enough with a broad portfolio of products to give it leverage with distributors.

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