The argument for standardised advertising is threefold. Firstly, it has significant economic advantages; secondly, creative talent is scarce, so one large effort will produce better results than lots of smaller efforts; and thirdly:
A) many brand names are global.
B) standardised ideas are shared via the internet.
C) pricing benefits can be realised.
D) many forms of media are global.
Correct Answer:
Verified
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