The term 'indirect exporting' refers to the use of an agent located within the home country. This approach is best suited to ____________________, as it allows them to avoid or minimise the need to manage export documentation and procedures.
A) novice, small exporters
B) cash-poor exporters
C) culturally different exporters
D) inexperienced exporters

Question

Quizplus · Accepted Answer

Indirect exporting is ideal for novice, small exporters as it allows them to leverage the expertise of an agent to handle export documentation and procedures, which they may not be familiar with or have the resources to manage.

The Term 'Indirect Exporting' Refers to the Use of an Agent