One of the principal risks of franchising relates to:
A) forging alliances partners.
B) giving control of the firm's technology to its partner(s).
C) the fact that the firm must bear the full capital costs and risks of setting up overseas operations.
D) quality control.

Question

Quizplus · Accepted Answer

Franchising involves allowing another party to operate a business using the franchisor's brand and systems, which can lead to challenges in maintaining consistent quality across different locations.

One of the Principal Risks of Franchising Relates To