A firm's optimal choice of entry mode depends on the firm's strategy. When technological know-how constitutes a firm's core competence, _______________________ is the preferred entry mode.
A) wholly owned subsidiary
B) licensing
C) acquisition
D) turnkey project

Question

Quizplus · Accepted Answer

When technological know-how is a firm's core competence, a wholly owned subsidiary is preferred to protect its technology and maintain control over its operations.

A Firm's Optimal Choice of Entry Mode Depends on the Firm's