After half a century of operating internationally, German discount retailer Aldi entered the Australian grocery market in 2001 using a _____________ strategy.
A) franchising
B) exporting
C) greenfield
D) acquisition

Question

Quizplus · Accepted Answer

Aldi entered the Australian market using a greenfield strategy, which involves starting a new operation from scratch in a foreign country rather than through acquisition or franchising.

After Half a Century of Operating Internationally, German Discount Retailer