Responding to pressures to be ____________ responsive requires that a firm ___________ its product offering and market strategy. Because this can involve significant duplication and a lack of product standardisation, it may raise costs.

Question

Quizplus · Accepted Answer

The correct answer is B) locally; differentiate. This is because being locally responsive means a firm must adapt or differentiate its products and market strategies to meet the specific needs and preferences of local markets. This process can lead to increased costs due to duplication of efforts and a move away from standardized products.

Responding to Pressures to Be ____________ Responsive Requires That a Firm