Procter & Gamble and Microsoft generally develop new products and conduct R&D in their home countries. While some local customisation of their product offering and marketing strategy occurs, this tends to be rather limited in scope. Which strategy are they pursuing?

Question

Quizplus · Accepted Answer

An international strategy involves companies conducting R&D and developing new products in their home country while making limited local customizations for foreign markets.

Procter & Gamble and Microsoft Generally Develop New Products and Conduct