A Swiss watch company advertises its history of superior craftsmanship.The company thinks that this would
A)Make the demand for the product less elastic
B)Make the customers less sensitive to the price
C)Assist them with differentiating their product
D)All of the above

Question

A Swiss watch company advertises its history of superior craftsmanship.The company thinks that this would​
A)​Make the demand for the product less elastic
B)Make the customers less sensitive to the price
C)Assist them with differentiating their product
D)​All of the above

Quizplus · Accepted Answer

A history of superior craftsmanship can make the demand for the product less elastic because customers are willing to pay more for a product of higher quality, making them less sensitive to price. Additionally, emphasizing superior craftsmanship can assist the company with differentiating their product from competitors. Therefore, all of the above are correct.

A Swiss Watch Company Advertises Its History of Superior Craftsmanship